Products -
In the dynamic and ever-evolving African gaming market, NOVOMATIC Africa has emerged as a trailblazer, consistently delivering innovative solutions and top-tier customer service. At the forefront of their operations is Terrence Mushwana a seasoned professional with over 6 and a half years of experience managing key accounts across Africa. Terrence's deep understanding of the market dynamics and his unwavering dedication to adding value to the region have played a pivotal role in the success of NOVOMATIC Africa's offerings.
The recent introduction of the progressive link bundles by NOVOMATIC Africa for 2023 has sparked a wave of excitement and acceptance across the African gaming fraternity. These bundles have been met with a warm reception and are making a significant impact in major casino houses across the continent, from East to West and Southern Africa.
Q1. As the Key Accounts Manager at NOVOMATIC Africa, could you provide insights into the current market dynamics for gaming in Africa? How have you observed the industry evolving over the past few years?
Terrence Mushwana: Over the past few years, we have witnessed remarkable growth and evolution in the gaming industry across Africa. The technological advancements and evolving gaming platforms, coupled with steadied gaming regulations, have contributed to the surge in investments in the gaming sector across Africa which has enormously contributed to the economic growth and job creation. The conservative perception of the gaming industry is slowly wearing off as we see more and more African customers embracing the gaming sector, thanks to the gaming technology advancements, the transparency by the operators, the innovation from the gaming suppliers, the education drive efforts, and transparent laws by the gaming regulators.
Q2. The recent progressive link bundles introduced by NOVOMATIC Africa have received widespread acclaim. Can you share some key highlights or success stories of the installations in East and West Africa, as well as Southern Africa?
Terrence Mushwana: Certainly! The positive feedback has been heartening, with casinos in East, West, and Southern Africa embracing our progressive link bundles wholeheartedly. Our turnkey solution, which includes gaming cabinets, software, progressive jackpot engines, and promotional artwork, has made installations seamless and hassle-free. The result has been a surge in player engagement and positive performance feedback from casino operators. The astounding technical support from Novomatic Africa, which begins with the onsite installation, product training, and unsurpassed after-sales support is the key factor to the success of the Novomatic product especially with the Jackpot bundle offering which has brought about excitement to the operators and an unrivaled gaming experience for players across the region.
Q3. The bundled offerings of the progressive link packages seem to have struck a chord with the African market. Can you elaborate on how these comprehensive solutions have contributed to the product's success and appeal?
Terrence Mushwana: The bundled offerings have indeed been a game-changer for us in the African market. By offering a complete turnkey solution, flexible game, and jackpot configuration, and new game content fused with the treasured Novomatic Classic and Core games, the offered product makes a seamless integration and a quick go-to-market strategy for our customers. Moreover, our bundled offerings come with eye-catching promotional artwork and state-of-the-art overhead displays, enhancing the visual appeal and thrill of the gaming experience. This holistic approach has been instrumental in captivating both casino operators and players alike.
Q4. We're particularly interested in learning more about the new forthcoming products, such as Golden Link™ and Superia Cash Connection™. Could you share some unique features or highlights of these upcoming releases and how they are expected to enhance the gaming experience for players?
Terrence Mushwana: Our forthcoming releases, including Golden Link™ and Superia Cash Connection™ to name the least, are set to take the gaming experience to unprecedented heights. Golden Link™ introduces a captivating progressive link experience, enticing players with innovative features and interactive gameplay. On the other hand, Superia Cash Connection™ promises an enhanced cash connection gaming experience, keeping players enthralled and engaged. With these additions, we are confident in diversifying and elevating the gaming experience for players across Africa. Our customers can easily access the available game content for the market on our website.
Q5. The current bundle offerings, including Platinum, Golden, Silver, and Bronze packages, have been well received in the market. Can you elaborate on the key features and benefits of each package and how they cater to the diverse needs of different gaming establishments?
Terrence Mushwana: Absolutely! The key strategy was making available a well-packaged and diverse offering that caters to the different needs of the gaming establishments, ensuring that there is a suitable option for every caliber of casino players.
The Platinum Package combines the striking Extension™ Link progressive with the DIAMOND X™ 1.55J Curve HD 4K cabinet, offering an immersive gaming experience like no other.
The Golden Package features the thrilling Golden™ Link Progressive paired with the DIAMOND X™ 3.32, creating an eye-catching gaming offering.
The Silver Package includes the popular Cash Connection™ series, specifically the Cash Connection™ Edition.4, paired with the top-performing PANTHERA 2.27 cabinet, delivering a superior mix of linked progressive titles.
Lastly, the Bronze Package offers a value-for-money option with the Impera Link™ Series progressive and the FUNMASTER 2.27 cabinet, creating an exciting gaming experience at an affordable price point. Each package has been meticulously designed to meet the specific needs and budgets of different gaming establishments, ensuring that our customers have access to tailored solutions that drive engagement and revenue growth
Q6. With the success and positive feedback received for the progressive bundle offers, what are your expectations for market performance in terms of customer satisfaction and financial growth? Are there any plans or strategies in place to further elevate the gaming experience in Africa?
Terrence Mushwana: The warm reception and positive feedback have reinforced our confidence in the value we bring to our customers. We have high expectations for the market performance of our progressive bundle offers and we anticipate continued player satisfaction and financial growth for the operators. To ensure long-term success, Novomatic Africa provides comprehensive marketing support to our customers and works closely with each customer to offer a tailor-made game and progressive configuration, accessible game and product information, and ongoing game performance analysis. The teamwork involved in each sales deal is the backbone of our success. Looking ahead, we remain committed to engaging with our customers which is vital for our continued development of new game content and platforms. Africa remains exciting and innovative for the gaming industry.
Q7. Looking ahead, what's next for NOVOMATIC Africa? How does the company plan to build upon the success of the progressive bundle offers?
Terrence Mushwana: As we reflect on the performance statistics and feedback received on our progressive bundle offers, we could not be more thrilled. Moving forward, we stand firmly behind our products and remain dedicated to ensuring continued game performance and delivering innovative Novomatic products. Our creative team is persistently head of the game to bring to the market advanced gaming technology platforms and state of art cabinet design and superior hardware. At NOVOMATIC Africa, we are always looking ahead, striving to raise the bar in everything we do.
Looking ahead, NOVOMATIC Africa is committed to maintaining the momentum gained from the warm reception of our progressive bundle offers. As NOVOMATIC Africa continues its journey of growth and success, the entire team remains dedicated to serving our customers with excellence, driving the African gaming market to new heights as we continue to deliver superior products backed by an unwavering commitment to our customer satisfaction and viable growth.
About NOVOMATIC
The NOVOMATIC AG Group is one of the biggest international producers and operators of gaming technologies and employs around 21,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 45 countries and exports high-tech electronic gaming equipment and solutions to about 90 countries. The Group operates around 214,000 gaming terminals and video lottery terminals (VLTs) in its some 1,900 plus gaming operations as well as via rental concepts.
Through its numerous international subsidiaries, the NOVOMATIC AG Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land-based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as sports betting solutions together with a range of sophisticated ancillary products and services. Find out more at www.novomatic.com
