Founded in 1980 by Professor Johann F. Graf, NOVOMATIC AG has grown from a pioneering start-up in Gumpoldskirchen, Austria, into one of the world’s leading gaming technology companies. Today, the NOVOMATIC Group operates on a global scale, driven by innovation, integrity, and strong partnerships with employees, customers, and stakeholders worldwide.
NOVOMATIC Africa PTY (LTD), a wholly owned subsidiary of NOVOMATIC AG, was established in 1995 to support the growing South African casino industry and from 1998, when the limited-pay-out machine (LPM) market was legally established in South Africa, it took a significant role in supplying and servicing this segment of the gaming industry; a position still maintained today. Over nearly 30 years, the company has developed into a fully integrated operation with dedicated departments in Sales, Marketing, Technical and Product Support, Finance, Compliance, and Administration. Based in Johannesburg—the economic hub of South Africa—NOVOMATIC Africa is strategically positioned to serve the South African market and select neighboring territories.
As an active member of the South African Gaming Manufacturers Association (SAGMA), NOVOMATIC Africa maintains strong ties with regulators, casinos, and testing laboratories across the continent. In alignment with national economic objectives, NOVOMATIC South Africa PTY (NOVOMATIC Africa’s subsidiary dedicated to the South African market) operates as a Level 1 BBBEE-certified enterprise, underscoring the company’s commitment to empowerment and sustainable growth.
Both NOVOMATIC Africa and NOVOMATIC South Africa are fully licensed to distribute, service, and support a wide portfolio of world-class gaming products. With certifications from accredited testing laboratories and approvals across multiple jurisdictions, NOVOMATIC ensures its cutting-edge technology is accessible in regulated markets. Currently, NOVOMATIC Africa distributes gaming solutions in Lesotho, eSwatini, Botswana, and Mozambique.
Service Excellence
NOVOMATIC sets industry benchmarks in the design, development, production, and distribution of gaming technology. By testing innovations in its own operations before market launch, the company delivers proven, reliable solutions that inspire players and minimize operator risk.
Today, NOVOMATIC is recognized globally for its expertise in interactive games, multiplayer systems, electronic table games, slot machines, sports betting terminals, and integrated gaming solutions. In Africa, the NOVOMATIC team combines this global innovation with local insight, ensuring premium products, trusted support, and knowledge-sharing at every stage.
Our Footprint & Partnerships
Over three decades in South Africa, NOVOMATIC has established a strong and trusted presence across the region’s regulated gaming markets. The company’s footprint is further strengthened by strategic partnerships and local investments, including:
Digital Gaming – through its recently established partnerships on the one hand with Greentube (the NOVOMATIC Group’s online arm) and on the other hand with FAZI (a company also under the ultimate beneficial ownership of Prof. Graf), NOVOMATIC will expand its presence into B2B online and digital gaming solutions, through various third-party operators in the market, offering players innovative entertainment beyond land-based venues.
Local Assembly Line – NOVOMATIC South Africa has invested in a local assembly project for LPMs, reinforcing its long-term commitment to the market while supporting job creation and local industry development.
Regional Strength
East Africa & Indian Ocean – NOVOMATIC operates across all 10 regulated East African jurisdictions, with a strong presence in the Seychelles and Mauritius.
West Africa – Active in 13 regulated jurisdictions, NOVOMATIC has partnered with investors and operators to develop and sustain world-class casino operations.
Southern Africa – With over 30 years of experience in South Africa, NOVOMATIC holds a leading market share. NOVOMATIC South Africa is a key player in the LPM segment, with its renowned HOTSPOT game mixes forming a cornerstone of licensed route operations for more than two decades.
Across all markets, NOVOMATIC’s authentic library of games, flexible product configurations, and continuous innovation ensure a dynamic, future-focused presence in Africa’s regulated gaming industry.
